Built by riders, for riders. The Rider 4 Rider (R4R) initiative ensures that every piece of gear is designed with direct input from the athletes who use it most. Our products are field-tested by professionals, refined based on real-world experience, and built to meet the highest standards of performance and durability.
When your gear is made by the best, you can perform at your best. R4R is more than just a concept, it’s a commitment to excellence, innovation, and community-driven design. Ride with confidence, knowing that your equipment has been built and tested by those who live for the sport.
